Every small-business owner knows that one way to inexpensively build a client base is to get referrals from satisfied customers. But how do you induce existing clients to refer new ones to you?

Consumers like to be reassured about the quality of a business before they buy into it themselves. This is why review sites like Yelp and Angie’s List have such a high user base. Creating a place where potential customers can see what other people have to say about their experience with you is one of the most successful ways to bring them in.

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