Training your customer service team often includes getting them to follow a script. But what about a little extra training, so when they go off the script and start selling- they use the right “hot button words” that helps WOW consumers? As a marketing company, we deliver clients to your doorstep- to your website, to call your number- but then it’s up to your service and sales team to close the deal.
When Celebrities do an interview, they often are hoping to promote a project, a book, or an event they're involved in. That's where our "CELEB-BUZZ" entertainment and marketing feature has been very successful, Steve Garland is not only CEO of SGM Advertising, and lead Marketing Strategist, he's also a veteran broadcaster who's interviewed hundreds of musicians and celebrities from the legendary George Burns and classic TV stars to rock legends like Grace Slick, Van Halen and even the beatles FIRST drummer, Pete Best.
I found a very interesting article that was very timely, as it has come up in client conversations a lot this past year. HOW do you expand your customer base? Many of these clients had databases that were gathering dust, because they simply didn’t have the time to organize and use them to talk existing customers and untapped leads you’ve collected. Who has that kind of time? I’ll tell you who- nobody! However you’re not alone in worrying about expanding your customer base.
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