It used to be 25-54 was the catch all age group for the ideal customer, but as more studies come out, it's become apparent that the buying habits of a 25 year old are vastly different from a 54 year old. Can you market to both? Yes- if you use a target segmentation marketing plan. We've done that for several clients- like Elliott's Fine Nutrition. A business that sells supplements to people over 50 as well as young women in their 20s is attracting these distinctly different demographics for different reasons. Both are customers, and both need to hear you relating to their needs.
Every small-business owner knows that one way to inexpensively build a client base is to get referrals from satisfied customers. But how do you induce existing clients to refer new ones to you?
Consumers like to be reassured about the quality of a business before they buy into it themselves. This is why review sites like Yelp and Angie’s List have such a high user base. Creating a place where potential customers can see what other people have to say about their experience with you is one of the most successful ways to bring them in.
We can help.
We'd love to talk to you and find out how we can help with your marketing! Contact us now and we'll provide you with a free Digital analysis of your current online marketing worth $500 bucks!
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