You’ve almost undoubtedly heard of the bandwagon effect: the social psychology phenomenon that people are more likely to do something that they see others engaging in. This concept ties in with the idea of social proof, an important fundamental for building public trust and interest in your business.

In our digital age, online reviews are one of the biggest locations potential customers come to find what they need - in a recent study by Bright Local, it’s how 87% of people decide which business will best suit their needs.

We’ve all been there: maybe you need tech support, customer service, or even just an answer to a single question, and much to your dismay after you dial the company’s number, instead of being met with a human on the other line, a robotic voice answers your call.

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