Getting your share of voice with a strong radio advertising campaign still tops the effectiveness ratio for local business, topping other electronic media like TV, and easily outscores the aging print media. But the vey next two steps have changed- having a strong website is second, foloowed quickly by use of a Facebook fan page to promote local offers, contests, and interactivity with the local merchants Brand. Here's a great article about how Facebook is being adopted by local business around the country- some see great success, others do not.
From Ad week comes new tips on what makes consumers click on your display ad. Did you know that consumers spend 28% of the time they consume media on the Internet? Yet most advertisers spend only 15% of their budgets online, according to AdKeeper. Closing that gap should become a priority for advertisers. Why? so your portfolio of media advertising includes reaching consumers online mroe effectivley.
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