Consumers are Spending on home improvement again-  it's time to talk to them and differentiate your brand. But there's several traps most contractors fall into without even realizing it. These mistakes show up when you are thinking about what YOU would like to hear in a commercial about your company. What contractors often forget is that consumers have heard the same tired things about home improvemeny companies so often, and for so many years, they tune out all the great things you want to say about your company...here's the top 5 mistakes to avoid.