There's so many different types of marketing you COULD be doing, it can be very challenging, confusining and frustrating. Do you trust your website builder to do it, or that smart young office assistant, or that big ad agency that keeps calling- or those young kids from that digital company- the guys that seem like they just got their driver's license last week?
In a nutshell, Search Engine Marketing is where paid advertising appear on the results page of search engines. For example if you were to search for “plumbing service” on Google, you’d see a couple of Ads on the top and the right side of the page. These are created via SEM.
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