California School Board Association

Marketing Strategy • Creative Strategy • Media Buying • Production

Objective

California School Board Association needed to run a political ad campaign against SB328, a bill that would change school times across the state, and hurt families with school-aged children in rural areas and less affluent areas, as parents would find it hard to drop off their children at later school times that would conflict with their work.

Solution

Statewide Social Media Campaigns to influence consumers to help STOP SB328

Results

Within 3 weeks of the STOP SB328 campaign deployment, the governor's office received so many calls, emails and letters asking him to VETO SB328, that he Vetoed the bill. That was the exact outcome the client desired.

SGM Advertising knows Political/Issues.

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