California School Board Association

Media Buys • Creative Strategy * Production * Digital Marketing

Objective

Client needed to blanket key markets with their message to educate consumers about the negative effects that would impact school-aged children and their families if SB328 were to Pass.

Solution

CSBA Marketing Elements

Results

The goal was to have the governor veto SB 328, and as our 30-day media campaign was coming to a close, the governor VETOED the bill, citing input from voters urging him to veto SB328. The combination of a targeted digital and social media strategy, wide-reaching radio campaign, and impactful messaging in the radio commercial and social messaging helped CSBA educate and activate voters on this issue.

SGM Advertising knows Political/Issues.

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