California School Board Association
Media Buys • Creative Strategy * Production * Digital Marketing
Client needed to blanket key markets with their message to educate consumers about the negative effects that would impact school-aged children and their families if SB328 were to Pass.
CSBA Marketing Elements
The goal was to have the governor veto SB 328, and as our 30-day media campaign was coming to a close, the governor VETOED the bill, citing input from voters urging him to veto SB328. The combination of a targeted digital and social media strategy, wide-reaching radio campaign, and impactful messaging in the radio commercial and social messaging helped CSBA educate and activate voters on this issue.
SGM Advertising knows Political/Issues.
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