Southern State Electric, Plumbing Heating & Air

Marketing Strategy • Creative Strategy • Brand Development • Creative and Production •


Southern State had a great slogan, but needed a marketing strategy to put it to work and make it a phrase people would remember. They also needed a way to promote the multiple services they offered: electrical, plumbing, heating and air. And as an “emergency based” service, they needed their brand to be more top of mind with consumers, to ultimately increase calls and market share.


We're the HVAC and Plumbing advertising experts - here's how we moved the needle for Southern State!


The client saw an immediate lift in lead generation. In a time when plumbing was down over 22% nationwide, their company thrived and their “Southern State of Mind” brand has helped them dominate their competition year after year.
Ted Puzio
Southern State Electric Plumbing Heating & Air
"I love the campaign and jingle you created for Southern State Electric, we've had customers sing "get into a southern state of mind" and we're referring you to other companies in our peer group!"

SGM Advertising knows HVAC Contractors.

For over a decade, we have created successful HVAC ad campaigns in several markets across the U.S. Our success stems from the creation of clever commercials and smart Google marketing to drive service, tune ups, and new installations. With our media buys, you will get the best rates across radio, TV, and cable, while reaching your key homeowner prospects. We will differentiate your company from competitors, get consumers to remember your brand, and calling you FIRST. We also work with your co-op dollars and have relationships with multiple manufacturers including Lennox, Trane, and Amana.

We can help.

We'd love to talk to you and find out how we can help with your marketing! Contact us now and we'll provide you with a free Digital analysis of your current online marketing worth $500 bucks!

To reach SGM advertising please call us weekdays 9am-5p PST Mon-Fri at:

(916) 576-1977

Or use our convenient live chat box at the bottom of this page.