Golden 1 Credit Union

Marketing Strategy • Commercial Production • Media Buys • Digital Marketing

Objective

Create marketing that would help activate their corporate initiatives in several markets, with a unifying message created in partnership with their internal marketing team. This included stronger brand identification, increase brand recall, media buys, digital, creative and production. Goals included promoting the benefits of membership- auto loans, mortgage, free checking, online banking, and mobile apps. They were also looking for a voice talent that could personify the “warm trust” image they needed, and chose Steve as that trusting "Credit Union voice" for 8 years. (Steve is also is the voice of credit unions in other markets).

Solution

Being familiar with the needs of financial companies, we were able to tailor an ad campaign to fit their goals

Results

The Golden 1 Credit Union saw a consistent, long term increase in membership, auto loans, online banking, and more! The resulting success created a long partnership and a string of memorable radio, TV and digital ad campaigns.
Serina Pruitt
Golden 1 Credit Union
"I've had the pleasure of working with Steve on a variety of projects for many years. From Ad campaigns to media buys and creative idea generation, Steve knows radio, TV and marketing. He is wonderful to work with, professional, knowledgeable and honest. I recommend his work to anyone who needs marketing help."

SGM Advertising knows Financial.

Steve has been working with financial institutions ever since his Bank of America commercials in the 90’s. Today we work with several credit unions (big and small) by partnering with internal marketing teams to improve their media marketing involving radio, TV and digital. Clients often use Steve’s well known “warm and trusting” voice in the ad campaigns, phone tree messaging, and internal corporate voice overs.

We can help.

We'd love to talk to you and find out how we can help with your marketing! Contact us now and we'll provide you with a free Digital analysis of your current online marketing worth $500 bucks!