Rancho Chevrolet

Marketing Strategy • Creative Strategy • Brand Development • Creative and Production • Media Buys

Objective

Long time successful dealership needed a fresh image and better quality ad campaigns. They wanted to drive foot traffic, lead generation, and promote several benefits including the "price match guarantee", collision repair, service, etc. They wanted a fresh new way to give each selling point its own spotlight.

Solution

Here's how we moved the needle for Rancho Chevrolet!

Results

Sales increased over 24% YOY, consumer brand recognition increased, customers began singing the jingle and asking about the "price match guarantee". Sales events are better attended, more customers are using their other services like collision repair, AND more cars are being sold!
Amy Bergman
Rancho Cheverolet
It's been a great experience working with Steve and his team. We are geographically removed from a major city and all radio spots in our market sound the same. Not so for us!Thanks to Steve we get comments on a regular basis about the great radio commercials we have. The jingle they created is so original, and they delivered creative ways to both brand us as a company and keep our radio commercials unique. From just a few keywords or an event name, Steve takes over and produces both a script and spot to perfection. We will be using his services for many years.

SGM Advertising knows Automotive.

We have created several campaigns for automotive dealers, helping our clients define a more effective differentiation point and tactical strategies to increase foot traffic, lead generation, and improve brand recognition with consumers. Our commercials and Google pay per click campaigns drive everything from auto SALES to auto SERVICE!

We can help.

We'd love to talk to you and find out how we can help with your marketing! Contact us now and we'll provide you with a free Digital analysis of your current online marketing worth $500 bucks!